Free samples are offered to persuade
- September 3rd, 2010
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Free samples are offered to persuade consumers to try them out. By offering free samples to a large section of a new market, a company tries to gain entry into that market. Of course, the constraint in utilizing this tool is that the product should be of low unit cost and susceptible to frequent repeat purchases. Soaps, detergents and coffee are examples of products which are normally popularized by providing free samples. Companies also distribute gifts to people– customers, dealers and influential and key people. These gifts include pens, pencils, calendars, and diaries.
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